A Public Relations Manager supervises the external communications and marketing campaigns of a private, public or not-for-profit client. They coordinate and supervise campaigns that are designed to shape the public perception of their client.
A Public Relations Manager directs campaigns toward stockholders, consumers and the general public. They reinforce their client’s values and reputation through selecting appropriate graphic, textual and other media representation.
A Public Relations Manager :
- prepares and publishes regular newsletters for internal and external stakeholders
- draft speeches
- respond to media, stockholder and public enquiries
- oversee advertising and marketing campaigns
- design crisis-management plans
Depending on the size and nature of their client, Public Relations Managersmay require lengthy experience in their field in addition to advanced qualifications. Public Relations Managers may have qualifications in public administration, business administration, journalism or communications, sociology, psychology or public affairs.
They may work in-house or on a contractual basis, depending on the nature of client issues and ongoing requirements.
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