A Marketing Manager supervises the external communications and marketing campaigns of a private, public or not-for-profit client. They coordinate and supervise campaigns that are designed to shape the public perception of their client.
A Marketing Managers directs campaigns toward stockholders, consumers and the general public. They reinforce their client’s values and reputation through selecting appropriate graphic, textual and other media representation.
Typical duties of a Marketing Manager may include:
- prepares and publishes regular newsletters for internal and external stakeholders
- drafts speeches or supervises scripts for radio, television or online presentations
- responds to media, stockholder and public enquiries regarding campaigns
- oversees advertising and marketing campaigns
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